Red Bull in controversy or How to do it wrong

It is not even funny any more, the whole Red Bull thing. I was naïve enough to hope that it was gone, after the statement was issued by the team, stating they will deal with it internally. I obviously was wrong, and now, with the Chinese GP under way, the whole Red Bull drama is getting bigger and bigger. They even manage to beat Pirelli on their share of pre-race commentary, and that’s big!

Sebastian Vettel spoke to the media yesterday providing an example of how to do it in a wrong way.



Dummy’s guide to team strategy or It’s all about expected cash flows

Is Formula 1 a team sport? The question might sound simple, but the answer is not. Technically, according to the regulatory framework of the FIA it is both team and individual sports. We have World Drivers’ Championship and World Constructors’ Championship. Despite high correlation of the performances in those two, sometimes – and rather often – a huge conflict of interests arises.

At the first glance good performance in WCC appears to be more important from the economic point of view. It gives the team a certain cash inflow in addition to the positive media coverage, which is beneficial for the team’s sponsors and therefore improves their chances to secure further less certain cash inflows. On the other hand, it would be wrong to underestimate an economic impact that a driver’s personality has on sponsorship deals.

About virtues…

Naïve person as I am, I have always believed that trust is a fundamental thing in Formula one. How much trust you have to have in your mechanics and engineers to drive a hand made car at a speed exceeding 200 mph? How much trust you have to have in your rival to go wheel-on-wheel into Eau Rouge? The only one you can’t trust on an F1 circuit is your team mate.

Yesterday’s Malaysian Grand Prix has provided fans, journalists and pretty much everyone even vaguely informed about Formula One with a theme for a discussion and it would be a shame to miss this opportunity to start a blog with a post on such an adorably controversial topic. The funny thing is, though, that I don’t really see too much of a controversy in the situation, maybe a bit of managerial inconsistencies. But let’s take one step at a time.